There is a lot of generic advice about why most dental websites bury their pricing (and why that's a mistake) online. Very little of it is written with a dental practice specifically in mind.
A website redesign should preserve existing page addresses wherever possible, since changing them without redirects erases prior search progress. This matters more for a dental practice than it might first appear.
Print materials that do not match the website's branding create a subtle inconsistency that quietly undermines trust. In practice, this shows up constantly for a dental practice.
An about page is one of the most visited pages on a healthcare site, because patients want to know who is treating them before they book. This point tends to compound over time for a dental practice.
Calm, clear design choices generally build more trust in healthcare than trendy design fads that can feel cold or clinical. For a dental practice, ignoring this usually costs more in the long run than addressing it early.
The goal is not perfection on day one. It is picking one or two of the points above and actually following through on them for a dental practice.
Our Web Design service is built around exactly these kinds of trust and usability issues. If you run a dental practice and want a second opinion on where to start, message REWA on WhatsApp and we will walk through it with you.