There is a lot of generic advice about why one branch of a group practice outranks the others (and how to fix it) online. Very little of it is written with a multi-location group practice specifically in mind.
A practice with multiple locations needs a separate, unique page per location rather than one generic page listing every address.
Content that answers a specific question patients actually type into a search bar tends to outperform generic descriptions of services. In practice, this shows up constantly for a multi-location group practice.
Backlinks from real, relevant Nigerian directories and associations carry more weight than a large number of low-quality, unrelated links. Anyone running a multi-location group practice will likely recognize this pattern.
Page titles that include both the service and the city match how people actually search far more often than generic titles do. For a multi-location group practice, this is usually where the actual return on effort is highest.
Getting this right rarely happens in a single sitting. Treat the points above as a working checklist to revisit every few months for a multi-location group practice.
Our SEO Optimization service focuses on exactly this kind of local, practice-specific search work. REWA works with practices like this across Nigeria on exactly this kind of problem. Reach out on WhatsApp if you would like to talk through your specific situation.