SEO
It is genuinely common for a less experienced practice to sit above a better one in search results. The reasons are rarely clinical and almost always fixable, but not by the things practices usually try first.
Search Console is free, it is the only source of truth about how your practice appears in Google, and it is largely ignored because the interface assumes you already know what you are looking at.
Appearing first when someone searches your practice name feels like SEO working. It is the one search you were always going to win, and it only reaches patients who already know you exist.
The advice to publish regularly assumes time that a working clinician does not have. There is a smaller body of content that is worth more than a blog, and most of it already exists in your practice.
Search engines work out that scattered mentions across the web refer to one practice by comparing name, address and phone number. Small inconsistencies in how you write your address weaken that signal.
A negative review of a healthcare practice creates a problem no other business faces: you cannot defend yourself without discussing a patient. Here is how to respond without breaching confidentiality.
The map results sitting above the ordinary search listings capture a large share of local healthcare searches. Appearing there depends on a different set of factors from ranking a web page.
A single page listing everything you offer competes for nothing in particular. Splitting it into one page per service is usually the largest single improvement available to a healthcare website.
For most Nigerian practices the Google listing is seen by more patients than the website. It is also usually half-finished, and the empty fields are the ones that decide whether you appear in local results.
The words patients type are rarely the words practices publish. Understanding the gap between clinical vocabulary and search vocabulary is most of what healthcare SEO consists of.