Search Console tells you what Google thinks of your website. It is free, it comes directly from the source rather than an agency dashboard, and most practice owners have either never opened it or opened it once and closed it again.
You do not need most of it. Four things are worth your attention.
One: what people searched to reach you
The performance report lists actual queries. Not estimates, not keyword tool guesses, the real searches that showed your site.
Two columns matter. Impressions is how often you appeared. Clicks is how often somebody chose you. A query with many impressions and few clicks means you are appearing but not being picked, which is usually a title or description problem, and that is fixable in minutes.
Sort by impressions and read the list. You will almost always find searches you did not expect, describing things patients want that you have never written a page about.
Two: which pages do the work
The same report grouped by page. Most practices find that a small number of pages account for nearly all arrivals, and that the pages they spent the most time on are not among them.
This tells you where to spend effort. Improving a page that already attracts people is more productive than creating another that nobody finds.
Three: whether Google can actually read your site
The indexing report shows which pages are included and which are not, with reasons. A page that is not indexed cannot appear for anything, no matter how good it is.
Common causes worth checking: pages blocked accidentally, pages marked not to be indexed, duplicate versions of the same page, and pages Google found but decided not to include, which usually means thin content.
Four: the mobile and speed report
This flags pages that are awkward on a phone or slow to become usable. Since most patient searches are on phones, a page failing here is failing the majority of its audience. The report names the specific pages, which makes it actionable rather than abstract.
What to ignore for now
Links, international targeting, and most of the advanced settings. They matter eventually and not yet.
A workable habit
Once a month, fifteen minutes. Look at the query list for searches you could serve better. Look at pages with impressions but few clicks and rewrite those titles. Check nothing important has fallen out of the index. Write down what you changed so next month you can tell whether it did anything.
That is a more honest reporting loop than most practices get from an agency, and it costs nothing but the quarter hour.